Millennials have over taken Baby Boomers as the largest generation in America, which means that they not only represent the largest segment of the US workforce, but also compose the largest demographic of consumers. Whether as consumers or business owners, Millennials have different priorities. One of them is social responsibility and social impact.
As global consumers, Millennials are increasingly attracted to brands and companies that have a commitment to corporate social responsibility (CSR). In fact, philanthropic activities are regarded less as voluntary, but more as mandatory: according to a study by Horizon Media’s Finger on the Pulse, more than “81% of Millennials expect to companies to make a public commitment to good corporate citizenship”.
As business owners, Millennials are exploring alternative routes for creating social impact that “blur the lines between for-profit and nonprofit, making values-driven buying decisions, and looking at cross-sector collaboration as required for social problem solving.”
ISP recognizes the importance of social responsibility from both the consumer and corporate perspective. In the following blog posts, we will demonstrate how ISP has endeavored to inspire social responsibility on our programs, as well as elaborate upon our own CSR efforts.